ShowMax has announced that it has spread its streaming wings and is now offering its services to Kenyan video lovers.

The streaming service is offering localised content for the Kenyan population and is offering a cheaper option.

The ShowMax Premium, (priced locally at KSh 880 per month – about $3), has the full range of international and local content; while ShowMax Select (priced locally at KSh 330 per month – about $9) is a data optimised package specific for mobile phones.

“[It] is a mobile-first, data optimised product that offers reduced data consumption with savings of up to 75%, has a specific focus on local content, and is paid for using M-PESA,” ShowMax said in a press release.

Kenya is also the first country to have a second pricing tier.

“We don’t believe in one-size-fits-all solutions. Kenya has different needs and tastes to other countries and deserves something designed specifically for Kenyans. ShowMax is the first international internet TV service that’s priced in KSh and paid for using M-Pesa,” said the ShowMax’s John Kotsaftis.

He added the local launch it rings in a number of firsts for the company.

“It’s the first to put strong emphasis on local content including having sports clips. It’s the first to be optimised for mobile usage, reducing data consumption by as much as 75%. And it’s the first to deliver all of this at an affordable price point,” he said.

In terms of localised content, it features Real Househelps of Kawangware, Churchill Live, Auntie Boss, and Kona, among others.