Dell’s Project APEX aims to make buying and deploying IT a simple, consistent cloud experience

The Dell Technologies World event is currently underway virtually, and it was kicked off with a number of important announcements around digital transformation and what Dell has in store for customers. One such announcement was Project APEX, which is billed as Dell’s simple, yet all-encompassing Cloud-as-a-Service offering.

Many of the services included in Project APEX are yet to be made available locally, given the recent nature of the announcement, but those in the United States can expect to experience some of the elements early next year.

With the Dell Technologies Forum happening locally in November, hopefully the company will have more information on the South African availability of Project APEX.

For now though, it is best described asa platform that will unify theDell’s as-a-Service and cloud strategies, technology offerings, and go-to-market efforts.

“Businesses will have a consistent as-a-Service experience wherever they run workloads including on-premises, edge locations and public clouds,” explains a press release regarding the announcement.

“Project APEX will give our customers choice, simplicity and a consistent experience across PCs and IT infrastructure from one trusted partner—unmatched in the industry,” added Jeff Clarke, COO and vice chairman at Dell Technologies.

While there are a number of elements that make up the platform, Dell has highlighted two in particular that will form the base – Cloud Console and Storage-as-a-Service (STaaS).

The former will serve as a tool where businesses can deliver a single, seamless experience for customers to manage their cloud, explains Dell.

The company has also tried to make it easy to use as possible, with it noting that Cloud Console will allow businesses to browse the marketplace and order cloud services and as-a-Service solutions to quickly address their needs.

With a few clicks, Dell says customers can deploy workloads, manage their multi-cloud resources, monitor their costs in real-time and add capabilities.

As for STaaS, it is an on-premises solution, which should be available in selected regions (namely the US) in the first half of next year. Some of the capabilities contained within include, scalable and elastic storage resources that will offer block and file data services and a broad range of enterprise-class features, according to Dell.

“We’re building upon our long history of offering on-demand technology with this initiative. Our goal is to give customers the freedom to scale resources in ways that work best for them, so they can quickly respond to changes and focus less on IT and more on their business needs,” concludes Clarke.

With 2020 proving more than a little chaotic, it looks like Dell Technologies is focusing heavily on Cloud-as-a-service for next year.


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