We are approaching a year since Disney launched its exclusive streaming platform in selected countries (still no word on local availability), and in that short amount of time, Disney+ has racked up some impressive numbers.
So much so, that it is one of the reasons why Disney is focusing heavily on its streaming strategy moving forward, as was explained during an announcement earlier this week.
This announcement also encompasses a reorganisation for the platform, as well as a larger plan for its direct-to-consumer (DTC) initiatives.
“The Walt Disney Company today announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s world-class creative engines will focus on developing and producing original content for the Company’s streaming services, as well as for legacy platforms, while distribution and commercialization activities will be centralized into a single, global Media and Entertainment Distribution organization,” the announcement pointed out.
Another contributing factor to this change in strategy is the COVID-19 pandemic, which have already seen impact the theatrical releases of several high-profile films this year, including Disney’s own Mulan and the soon to be released Soul, which too is heading straight to Disney+.
With the second season of The Mandalorian, as well as other highly anticipated series like WandaVision also being exclusive to Disney+, it seems like doubling down on its streaming service is the best move at this stage.
Disney also says this move would allow it to cater more attentively to its consumers and users, although with Disney+ limited to a handful of countries for now, that remains to be seen.
If the company is indeed focusing more heavily on streaming moving forward, hopefully it means South Africa will get access to Disney+ and its content sooner rather than later. For now we need to wait to see.
“Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it,” added Disney in its announcement.
“Our creative teams will concentrate on what they do best—making world-class, franchise-based content—while our newly centralized global distribution team will focus on delivering and monetizing that content in the most optimal way across all platforms, including Disney+, Hulu, ESPN+ and the coming Star international streaming service,” it concluded.
With the streaming wars heating up even more, it will be interesting to see which platform ends up on top.