During the pandemic, particularly in the first few months of lockdown, we saw many an ecommerce platform pivot into essential services providers in order to meet the changing demands of the market. In the case of local food delivery service Orderin, it has decided to pivot into a B2B delivery-as-a-service platform.
This now gives retailers across various industries the ability to move online and deliver goods within minutes, Orderin claims, without the costs of building and owning all the infrastructure needed to do so.
“Their new model focuses on delivery-as-a-service, as well as providing all the software (SaaS) organisations of varying sizes need to power their on-demand experience – from customer facing technology to delivery fulfilment. With plans of a phased expansion to its suite of on-demand services, Orderin will be able to target the broader e-commerce space and service clients in food and beverage, retail, wholesale, pharmaceuticals and many more sectors, in South Africa and further afield,” the company explains in a press release sent to Hypertext.
“While South Africa saw massive e-commerce growth through the course of 2020, it’s still a ‘winner-takes-most’ environment. As the first company to have introduced on-demand delivery locally, we wanted to change that and empower businesses across a variety of industries, by providing them with industry leading solutions that create best-in-class online retail experiences for their customers,” adds Orderin CEO, Thembani Biyam.
Highlighting some of the technology-driven advantages of its platform, Orderin notes that it now has the capability to leverage data optimisation through AI, offering retailers constant monitoring and performance improvements.
Added to this is full visibility and control the platform’s reporting and management portal, which serves up an instant, in-depth view of their business delivery operations.
“With these offerings, we’ve ensured that retailers are able to fully leverage the entire stack or integrate it into their existing ecosystems. Our core infrastructure encompasses every possible element of delivery and fulfilment,” enthuses Biyam.
In terms of brands that have joined the platform, McDonalds and Pick n Pay, have already benefited from Orderin’s pivot, with the latter’s alcohol delivery service Bottles being onboarded.
“Pick n Pay and Orderin have walked this journey together from Bottles’ early days, immediately pivoting to ensure that we were able to deliver in the initial hard lockdown. It is exciting to us that both businesses get to walk the next step of our respective journeys together,” notes Biyam.
“We’re looking forward to being at the forefront of enabling brands to do just that and, eventually, thrive online,” the CEO concludes.
