Next month see’s the biggest retail event of the year take place in the form of Black Friday on 26th November. In the lead up to that day, SA’s largest online retailer Takealot has divulged what it has planned in the coming weeks with its Blue Dot Sale.
Kicking off on 1st November, which also happens to be a public holiday as a result of the 2021 local government elections, Takealot says customers will be able to shop weekly Blue Dot Sale countdown deals across a wide range of categories like home, tech, sport and beauty.
“From 1 – 25 November, Takealot will release tens of thousands of deals each week in the lead-up to the epic five-day Blue Dot Sale,” the ecommerce giant explains.
There will be three weeks of deals where different product categories will be highlighted and thereafter, the aforementioned five days of build will commence.
Takealot has broken up the weeks as follows:
- “Week 1 (1 – 7 November): large appliances, TVs, audio, furniture, beauty, toys and nappies
- Week 2 (8 – 14 November): garden, pool & patio, braai’s, DIY, power tools, laptops & computers, books and liquor
- Week 3 (15 – 21 November): bed & bathroom, dining & entertaining, smart home technology, camping, and household essentials
- Early Access (22 – 25 November): Appliances, gaming, TVs, sporting equipment, and toys.”
“The annual Blue Dot Sale will kick off at one-minute past midnight on 26 November (Black Friday) and will run for 5 days over Black Friday weekend into Cyber Monday (29 November) and Takealot Tuesday (30 November), with up to 50% off thousands of deals,” it adds.
It remains to be seen whether South Africans still have an appetite for Black Friday-related sales given how much is already spent on ecommerce during the pandemic, but given the popularity of the event in recent years, it will likely draw in record numbers again for Takealot.
We only hope their site can handle things, as it has buckled in the past.
