Nearly R80 million in eBucks spent over Black Friday

Earlier this week FNB shared how much money its customers had spent over Black Friday and today it revealed how much had been spent in eBucks.

As you may know, eBucks are a part of FNB’s rewards programme and can be earned through a variety of sources. These points can be used to make purchases from the eBucks shop on the FNB app or with eBucks partners.

According to FNB, its customers spent close on R80 million in eBucks over Black Friday.

“The spending patterns are an encouraging indicator of income recovery among consumers. We’re pleased to see that our customers are responding positively to our money management messages as they continue to save by maximising eBucks rewards. Our philosophy has always been to find ways to provide real help to our customers. We are delivering on that promise by enabling customers to stretch their budgets while rewarding them for good money management. In these tough times, eBucks Rewards continue to add value to customers by alleviating some of the pressure from the rising cost of living,” chief executive officer at FNB Retail, Raj Makanjee.

By all accounts, Black Friday 2021 saw more being spent among FNB customers than what was spent in 2020.

On Black Friday, leading categories such as entertainment saw an 18 percent year-on-year increase, while grocery spending increased by a further 19 percent year-on-year. Digital and Tech increased by 17 percent year-on-year, and clothing increased by 10 percent year-on-year.

With the eased lockdown restrictions, travel and holiday spending over Black Friday saw a 29 percent year-on-year increase, but is still down 36 percent compared to the same period pre-pandemic. We do wonder whether the Omicron variant’s discovery has reversed those gains.

Recently, FNB’s eBucks Rewards programme was awarded the Best Programme of the Year 2021 for financial services and the Most Innovative Use of Technology award for the third year running at the South African Loyalty Awards.


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