On 19th January, Amazon UK had planned to ban the use of Visa credit card purchases on its ecommerce platform in that part of the world, citing the high fees that financial services provider issued for online transactions.

Amazon has since reversed that decision, sharing a communication via with its customers to that effect, explaining that it would continue to accept Visa purchases.

That said, it remains to be seen if the two parties can find a solution to continue to work together, but for now, the ban has been halted.

“The expected change regarding the use of Visa credit cards on Amazon.co.uk will no longer take place on January 19,” an Amazon spokesperson told Engadget.

“We are working closely with Visa on a potential solution that will enable customers to continue using their Visa credit cards on Amazon.co.uk,” it added.

As the publication notes, tensions between the two have been building up for some time, with each flinging accusations towards the other. Where Amazon says Visa charged too much, the service provider says the ecommerce platform was, “threatening to restrict consumer choice in the future.”

At the time of writing, the pair seem to be on talking terms, with no word on another ban deadline being mentioned. Should no impasse be reached, however, and a new deadline is certainly not out of the question.

While we can understand both sides of the argument here, it is the consumer that stands to lose the most while two billion dollar organisations continue their game of chicken.

[Image – Photo by Super Straho on Unsplash]