In what may be a record for the shortest lived Twitter feature, the social media platform is bringing an end to its tabbed timeline experiment having only rolled it out to devices on 10th March.

As such, in less than a week, Twitter users made their feelings known about the feature which allowed you to switch from the usual Home feed that had algorithmically generated content to a reverse chronological one that had the latest tweets first.

This is the same feature that Twitter teased late last year where there was already growing negativity toward it, which begs the question as to why the platform would even launch it given the harsh sentiment it garnered.

Rolling out to iOS only initially, now the Android and desktop versions of the rolled out are seemingly dead in the water.

Either way, it looks like Twitter will be looking at other avenues of serving up the latest tweets in timelines that does not prove as divisive.

“We heard you –– some of you always want to see latest Tweets first. We’ve switched the timeline back and removed the tabbed experience for now while we explore other options,” the company’s Support account shared this week.

We heard you –– some of you always want to see latest Tweets first. We've switched the timeline back and removed the tabbed experience for now while we explore other options. https://t.co/euVcPr9ij6

— Support (@Support) March 14, 2022

As Engadget aptly points out, interfering or over-engineering a feature that many millions of users are happy with is not a good idea, especially given how Twitter is used to disseminate information and report on world events.

What new solution the team at Twitter cooks up when it comes to how content is served, remains to be seen.

[Image – Photo by Brett Jordan on Unsplash]