Fujifilm’s Instax mini Link 2 lands in SA next month

Instax continues to be one of the best selling categories in the Fujifilm lineup, with the Japanese company expanding its offerings outside of retro-styled instant film cameras to mobile printers.

For the latter category the new Instax mini Link 2 was revealed globally last month and now we have confirmation of when it will land locally.

To that end Fujifilm South Africa expects the Instax mini Link 2 in SA next month, but a precise date in August is still in the offing.

We are told that the end of August is a likely window, with recommended pricing suggested at R2 799 for the mobile printer in Soft Pink, Clay White and Space Blue colour options.

We have reviewed Instax Link devices in the past, so the functionality on the Link 2 is fairly straightforward such as the ability to print from your smartphone in 15 seconds and yielding up to 100 prints from a single charge.

There are, however, a few interesting additions, like Instax AiR.

This augmented reality (AR) effect works through the dedicated Link 2 app and allows users of the Mini Link 2 to add graphics to their prints, including bubbles, petals, neon, spray paint or a glitter look. By simply holding the Mini Link 2 printer, pressing the feature button on top, and aiming the side LED to draw in the air, what is drawn will then appear on the print preview in-app,” explains a press release sent to Hypertext regarding the feature’s functionality.

“Once the user is happy with the look, the graphics will appear on the print itself when printed with the Mini Link 2. Users of the InstaxAiR feature can even record a video of the drawing being made and share the moment as a printable QR code that appears on the print – all through the app. The QR code can be scanned by others to view the video, download it, or to share on social media,” it adds.

Along with this new feature, the mini Link 2’s local launch will coincide with Mini Spray Art instant film, which have a colourful rainbow spray design that reflects light. These new instant film packs will cost roughly R180.


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