Pokémon unveils plan to donate $25 million to charity

The Pokémon Company International (TPCI) has revealed plans for sizeable donations over the next five years that will amount to $25 million (~R409 million).

This arm of the Pokémon franchise which handles it outside of Asia will focus the donations towards improving children’s lives and social equity.

The donations will not, however, be entirely monetary with plans already in place with various charitable bodies.

“The $25 million will be realized primarily as monetary donations to a predetermined group of organizations that support children, help create equitable communities, or a combination of both. The gift of play in the form of in-kind donations of Pokémon Trading Card Game and Pokémon Center products will round out the commitment and be provided to groups who are able to distribute toys and games to families and children in need,” the announcement reads.

“Each organization is intended to be a long-term strategic partner that The Pokémon Company International can support year over year for at least five years. Additional organizations that reflect the company’s philanthropic mission may also be added over the course of the initiative.”

Along with the announcement TPCI provides a list of of organisations supported at the launch of the initiative which you can read below. As you look across the list you can see that the focus is on areas where “the Pokémon brand has a significant presence” including Europe, Latin America, North America, and Oceania. Special mention is also made of work with the local communities around its offices in London and Bellevue in Washington.

Hopefully Africa receives some attention in this programme in the future especially as South Africa is part of the Play! Pokémon competitive structure which includes the World Championships happening this month.

  • 100 Black Men of London
  • akt
  • American Forest Foundation
  • American Library Association
  • Ardoch
  • Asian Americans Advancing Justice Center – AAJC
  • Banco Alimentare
  • Barnardo’s
  • Black Girls CODE
  • Boys and Girls Clubs of Bellevue
  • BGC Canada
  • Central Única das Favelas
  • El Centro de la Raza
  • FareStart
  • First Book
  • Fundación para la Protección de la Niñez
  • Fundación Tomillo
  • GlobalGiving
  • Interfaith America
  • KidsOut
  • Legal Defense Fund
  • Malala Fund
  • Mary’s Place
  • IMC Weekend School
  • National Center for Missing & Exploited Children
  • National Indian Child Welfare Association
  • Northwest Children’s Foundation
  • ReachOut
  • Save the Children
  • Southeast and East Asian Centre
  • StepUp
  • Stop AAPI Hate
  • Tafel Deutschland e. V.
  • Télémaque
  • Thames 21
  • The Girls’ Network
  • The Trevor Project
  • The Toy Foundation
  • Working Families

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