Uber Rewards, the company’s free loyalty program, is coming to an end. This according to a support page recently spotted by The Verge. Moving forward, Uber Ride and Eats users will no longer be able to earn points that they can redeem against some of the services available on the respective platforms.

The company will soon be directing users to its Uber One platform instead.

“Nothing is replacing Uber Rewards. However, we’ve built out a great membership program called Uber One, so if you’re interested in perks like $0 Delivery Fee on Uber Eats, 5% off eligible rides, and more,” the aforementioned support page reads.

While a precise reason for the shift away from Uber Rewards has not been detailed, the fact that a subscription to Uber One costs $9.99 per month might have something to do with it, as the company looks for ways to generate more revenue.

In the coming months, Uber Rewards will be winding down, with the ability to earn points ending as of 31st August and the chance to redeem said points unavailable from 31st October onwards. As of 1st November, Uber Rewards will ostensibly be non-existent.

“Uber Rewards within the Uber app should be redeemed by October 31, 2022 at midnight local time. If you have any issues redeeming a third-party reward, please reach out to that company. They’ll have the most up-to-date information on their redemption process,” the support page concluded. 

With numbers or statistics on the popularity of Uber Rewards not disclosed, it is unclear whether this is a serious blow to fans of the Ride or Eats platforms. Either way, where there was once a free offering, it will soon be replaced by a subscription-based one.