The backbone of any brand is its partner program. While a brand’s product may be great, without partners it becomes tougher to reach more customers.
In a bid to continue the success it enjoyed during and after the pandemic, Kaspersky has announced changes to its Kaspersky United partner program. These changes offer a revised rebate system, extended training courses and more rewards for managed service providers.
“With this update, we were keen to make the scheme of monetary benefits as simple as possible: a partner sells something according to their priorities – we count it. Rewards should encourage existing partners to expand their sales focus and look more towards enterprise market, including products from the Optimum and Expert Security portfolios,” explains head of channel at Kaspersky, Ivan Tolok.
Now monetary benefits of the program are more aligned with the goals of resellers. These monetary rewards are now available for more products within the Kaspersky catalogue.
Partners can also earn rebates starting from Silver status and receive a progressive rate while moving to the next Gold and Platinum levels. The rate depends on which solution the sold product belongs to. For instance, the initial reward is for Kaspersky Security Foundations, it increases for Kaspersky Optimum Security and reaches the maximum at Kaspersky Expert Security solution.
Perhaps most notable is that partners can be more flexible in their priorities and sell any mix of products to contribute to a single target. This means less trying to sell products based on what needs to be moved and more selling based on what a customer needs.
Managed service providers can also earn increased rebates on Kaspersky Endpoint Security Cloud, Kaspersky Endpoint Detection and Response, Kaspersky Managed Detection and Response service, Kaspersky Industrial CyberSecurity and others.
“The benefits are also very attractive to new partners, as well as to MSPs in alignment with our strategic channel development priorities. We continue investing heavily in our channel and rely on our partners for Kaspersky’s business development,” adds Tolok.
This looks like a really good program for partners with a plethora of rewards and rebates on offer. To find out more about Kaspersky United, head to this link.