Snapchat making My AI available to all users, but warns it’s not perfect

  • After debuting its My AI chatbot in late February to a small number of users, Snapchat is now making it widely available.
  • The AI chatbot is reportedly popular, with two million exchanges with users happening per day.
  • Snapchat does warn, however, that My AI is “prone to hallucinations”.

Like many companies of late, Snap Inc. had its interest piqued by ChatGPT. This led the company to launch an AI chatbot for Snapchat+ users called My AI in late February.

The chatbot is seemingly a hit among users, with Snap Inc. reporting two million exchanges via My AI per day. Now all Snapchat users will gain access to the AI chatbot, with the company confirming as much following its most recent Partner Summit.

“Snapchat+ subscribers have been loving My AI, our AI-powered chatbot, sending nearly 2 million chat messages per day to learn more about movies, sports, pets, and the world around them. Today, we announced My AI is rolling out to Snapchatters globally, now with brand new features,” the company explained in a blog post.

Said new features include:

1. Personalise My AI: Your AI comes with one of thousands of unique Bitmoji variations and can be easily customised to make it truly your own. Design a custom Bitmoji for your AI, give it a name, and start chatting. 

2. Bring My AI into Conversations with Friends: It’s easy to bring My AI into any of your conversations with friends. Simply @ mention My AI and ask a question on behalf of the group. It will be clear when an AI has entered the chat and includes a sparkle next to its name. 

3. Snapchat Recommendations: My AI surfaces place recommendations from the Snap Map and suggests relevant Lenses. For example, you can ask My AI to suggest weekend activities for your family or get the perfect Lens recommendation to wish a friend a happy birthday.

4. Share Snaps with My AI: Our community can send Snaps to My AI and receive a chat reply.

5. Watch It Snap You Back: With over 55 000 Snaps created on Snapchat every second on average, Snapping is a natural way that our community stays in touch. Soon Snapchat+ subscribers will be able to Snap My AI and get a unique generative Snap back that keeps the visual conversation going.”

The company is also careful to stress that My AI is not a perfect chatbot, noting that it is “prone to hallucinations.” To that end, it says that 99.5 percent of the chatbot’s responses conform to community guidelines, and additional measures are being developed to bring this figure close to 100.

Any users on Snapchat that try to contravene said guidelines via My AI could face restriction from the new tool, it warned.


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