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The new AI-powered Grammarly does PR for you

  • Grammarly is launching a new subscription service that leverages generative AI, similar to ChatGPT.
  • The new tool will use AI and prompts to help you rewrite messages, summarise email chains, and can adjust the tone and style of your communications for you.
  • The writing and spellcheck assistant is now the latest company to jump on the generative AI wave.

Writing assistant platform Grammarly is launching a new subscription service aimed at businesses. This new product will be using generative AI – similar to ChatGPT – to make you better at communicating with your employees and customers, or so it hopes.

With Grammarly Business, you will no longer have to wrack your brain and spend hours wording tough emails. New generative AI features will go over your text and change it completely to have whatever tone, wordiness, length or style that you want.

“Let strategy and decision-making propel business growth, not routine summary writing and record keeping,” says the platform about the new product.

Grammarly, which has over 30 million daily active users, gives the example of an executive writing an email to their team. After a first draft is written, you can use Grammarly Business to rewrite it for you based on prompts.

Another example sees you write a single prompt “Invite to rooftop BBQ to celebrate Q2 success”, after which Grammarly will produce a full, grammatically correct and spellchecked draft of an invitation for you in seconds.

The new tool can make your communications sound more inspirational, more formal, less formal, simplify it, make it more direct, make it sound more optimistic, and more.

It can be used simultaneously with email services like Gmail and Slack to ensure your company’s “tone” is kept “on-brand” throughout.

Basically, if you have a bad day and tear an employee a new one, simply clicking a “Make it sound nicer” button on Grammarly will fix that for you.

According to Bloomberg, Grammarly Business will be able to summarise key points in long email strings, tell you if information has already been shared with you, and compose replies based on prompts.

“We’ve been helping our users with AI to communicate more effectively for over a decade, now it’s time to go beyond words,” Grammarly CEO Rahul Roy-Chowdhury said at the product’s launch event on Tuesday.

“Particularly as people write across various platforms and applications, being present where they are can allow for constant learning and automation of workflows and will ultimately save time and promote creativity,” Roy-Chowdhury continues.

The subscription service can be installed across all a business’s machines and be used by all employees, and it will apparently begin launching in a phased approach beginning June – where some features will be open for testing.

Of course, what this product means for individuals whose jobs it is to write summaries, compile briefs, reports or rewrite emails is unknown as the technology is still very nascent.

But Grammarly is far from alone in riding the generative AI bandwagon. Google and Microsoft are both working on similar email-writing helpers that use AI models. Even educational tech companies like Chegg are hoping to make a splash with their own chatbot-like products.

Roy-Chowdhury adds that technology is changing rapidly every day, and Grammarly will be keeping an eager eye. “I’m happy to see how it evolves and we’ll always find the best technical solutions to help our users,” he concluded.

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