• Meta has announced a rebranding of Facebook.
• This includes a refreshed logo that is described as being “bolder, electric and everlasting.”
• Unlike Twitter’s recent rebrand, Facebook’s is far more restrained.

If you logged into Facebook today you may have noticed some ever so subtle changes. This as the social media platform’s parent company, Meta, announced a rebranding of Facebook.

This is not the first time such a rebrand has happened in recent years, with a similar one announced in late 2019. Much like that one, to the untrained eye, the difference will be difficult to spot, such as a new Facebook logo.

The new logo is flatter than the previous one, although a lower case f is still the go-to. The share of blue is slightly darker too. As such, the rebrand is far more subtle than the one Twitter has recently gone through as it mutates into X.

“Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart,” the company asserts in a blog post.

“Using our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent treatment and improve overall legibility across Facebook. Similar to the changes to the logo symbol, these refinements allowed us to build upon the heritage of our identity, while creating a stronger relationship between how the wordmark pairs with the rest of the typeface,” it adds.

“Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart,” the company asserts in a blog post.

“Using our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent treatment and improve overall legibility across Facebook. Similar to the changes to the logo symbol, these refinements allowed us to build upon the heritage of our identity, while creating a stronger relationship between how the wordmark pairs with the rest of the typeface,” it adds.

For now, the changes seen by most users will be in the form of the logo, but in the coming weeks, other elements like reactions, icons, general font, page layouts, and more will fall in line with this rebrand, according to Meta.

“We will continue to evolve Facebook’s design to meet people’s needs, making it easier to explore and connect around their interests. Our focus remains on creating people-first experiences to help others make progress on the things that matter most to them,” the blog concluded.

It’s unclear whether this is what the Facebook community has been asking for, but regardless of that, the new designs are here.