- Spotify South Africa has shared some insights into local listening habits for Wrapped 2023.
- Local creators and music saw a significant rise in streams compared to 2022, the platform shared.
- Makhadzi is the most streamed South African female artist, with Tyla ICU’s Mnike being the most streamed South African song.
This week Spotify Wrapped 2023 drops, serving once again as a recap for what people listened to throughout the year on the streaming platform.
In terms of local listening habits, Spotify South Africa has shared some interesting insights, detailing that 2023 saw a 101 percent increase in South African music consumption compared to last year.
Spotify notes that Tyler ICU’s Mnike and Lady Amar’s Hamba Juba lead the most streamed songs in SA, with the list dominated by local songs. In fact, nine out of the top 10 streamed songs locally are all South African, which the platform says is a major difference from the two previous years when international songs dominated the list.
The streaming platform also notes that Mnike (feat. DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee) is also one of the most added songs to user-generated playlists.
“The South African music industry is evolving and growing with every song released. We are glad to see the local creators resonating with South African users,” enthuses Phiona Okumu, Spotify Sub-Saharan Africa’s head of Music.
“The local resonance can also be attributed to artists’ innovation, for example, Sjava and Big Zulu’s partnership. The duo named Inkabi Zezwe who released their first album project this year, appear in two lists. Their single Umbayimbayi sits at number ten on the most streamed South African songs in SA, while the album, Ukhamba makes an appearance at the same spot on the most streamed albums in SA list,” Spotify added in a release sgared with Hypertext.
In terms of music genres, unsurprisingly Amapiano continues to dominate many of the locally-focused lists. “The most streamed songs are Amapiano songs, and the top two on the most streamed South African artists list are Amapiano artists,” Spotify confirms.
The top 10 lists for most streamed artists and songs in SA on Spotify are as follows: