• LG has introduced what it calls the “world’s first” wireless and transparent 4K OLED TV – the OLED T.
• The TV works similarly to a projector, where a wired TV box sends high-quality images and sound to a wireless, transparent screen.
• With no wires or black screen, the TV can be positioned in any way in the home and can be programmed to display artworks passively when not in use.

It’s been a big week for consumer technology as the world’s biggest manufacturers gather at CES 2024 in Las Vegas, and tout their latest and greatest innovations. On Wednesday, not to be outdone by the likes of Samsung, South Korea’s LG has introduced what it calls “the world’s first transparent OLED TV.”

This TV, according to the company, combines “a transparent 4K OLED screen and LG’s wireless video and audio transmission technology to transform the screen experience in ways that have never been possible before.”

LG says that the transparent TV features high-quality picture and performance thanks to its Alpha 11 AI processor. The TV has won five CES 2024 awards at the event, including Best of Innovation, the company says in a press release.

The TV is called the LG Signature OLED T, and it sits at 77″. It has no cables, and looks like a darkened window when switched off. LG says it is “practically invisible.” The transparent nature is in service of the home decor, the company says. Since it is see through, the OLED TV removes the problem of “what to do with the big black screen.” The see-through screen also makes the space seem larger.

“Its transparent OLED screen removes the usual constraints that come with conventional TVs. No longer does the TV have to be placed against the wall. Instead, place the OLED T in the middle of the room to become a divider or prop it against the window without blocking the view outside,” LG explains.

It comes with a Zero Connect Box, which transmits 4K images and sound to the OLED T. Basically, the TV itself is a reflection of the signal that emanates from the Zero Connect Box, which is wired and connected to the plug. It is an interesting workaround – a high tech projector.

“With no cables between the Zero Connect Box and the OLED T, users can enjoy a clean, cable-free viewing environment,” LG adds.

To increase the “decor” and aesthetic quality of the TV, the OLED T also has the option to display artwork, videos and photos through an “always-on-display” feature. There is a bar that can be programmed on the TV that passively shows news alerts, weather updates and titles of songs when not in use.

LG representatives have told Hypertext that there is no confirmation that the OLED TV will find its way to South Africa, and there is no timeline on when local shoppers can expect this information.

The OLED TV, unlike Samsung’s transparent micro LED TV which looks more suited for displaying marketing and adverts within retail stores, seems to be marketed to wealthy individuals who value minimalist and modern aesthetics in their homes. There is no price point set yet for the OLED T from LG, and it is likely that the device will not be available for consumers for some time. We imagine it will cost a pretty penny.

[Image – Provided]