• Paramount Global Content Distribution has announced a licensing deal with MultiChoice.
• The deal will see the creation of a Paramount+ branded destination on the pan-African platform.
• This will give MultiChoice customers direct access to new and returning television series, as well as feature films from Paramount+.

A new entertainment service is heading to South Africa, as today the Paramount Global Content Distribution announced a licensing deal with MultiChoice to create a Paramount+ destination on the African continent.

This will take the form of a dedicated section on MultiChoice’s platforms, the DStv Stream app, and Showmax 2.0.

At the time of writing, it remains to be seen when the offering will officially be made available to customers in SA and other African countries, but for now, the agreement is part of the company’s strategy to expand the streaming service brand in more ways around the world.

This includes making it available as a direct-to-consumer streaming service, through bundled partnerships in key markets, as well as through branded destinations in local markets through licensing deals.

It is unclear which model will be rolled out in South Africa, but it’s impending arrival does mean that local consumers will have another option to mull over.

“The branded destination offers African audiences’ direct access to new and returning television series as well as feature films and marks the debut of the Paramount+ brand in pan-Africa. MultiChoice viewers will have access to world-class content from CBS, Paramount+ Originals, SHOWTIME, Paramount Pictures,” MultiChoice noted in a release shared with Hypertext.

“MultiChoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform. This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content,” added Nomsa Philiso, CEO of General Entertainment at MultiChoice South Africa.

“We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience,” she concluded.

With Netflix, Prime Video, Disney+, and more available in South Africa, pricing for the forthcoming offering, whatever guise it takes, will prove pivotal to lure local consumers away from their current subscriptions.