• Takealot has launched Takealot More, a premium subscription service that unlocks free deliveries from the retailer and Mr D.
• Takealot More Standard costs R39 but is limited in its offering while Takealot More Premium costs R99 per month and unlocks a buffet of free delivery perks.
• The company is offering all shoppers a free seven-day trial before they commit to the subscription.

One of Amazon’s marquee features abroad is Amazon Prime. The premium subscription unlocks benefits such as same day shipping and now South Africans can enjoy the same, except its from Takealot.

Takealot More offers free delivery and collection benefits at two subscription tiers, and the company has launched the subscription offering in the same week that Amazon launched in South Africa, sans Prime.

Takealot More Standard costs R39 per months and gives buyers two free same-day deliveries, free next day deliveries on orders over R500 and free collection on orders R500 or more. Takealot More Standard also includes one free Mr D delivery (minimum R150 order) and one free grocery delivery from Mr D (minimum R350 order).

Takealot More Premium is a lot more robust and offers a raft of free deliveries with the only restriction being on Mr D restaurant orders and heavy/bulk deliveries.

Takealot claims that this subscription will save shoppers who place seven or more orders per month up to R3 000.

This subscription requires a valid debit, credit of cheque card, shoppers must register their mobile number and, most importantly, the buyer must have a delivery address or pickup point that is eligible for same-day and next-day deliveries.

“For Cape Town Metro customers, all products must be in-stock at the Cape Town distribution centre. For Johannesburg and Pretoria customers, all products must be in-stock at the Johannesburg distribution centre. For all other areas, all products must be in-stock at the nearest distribution centre,” Takealot notes.

The retailer is offering a free seven-day trial for this offer which may be useful if you plan on placing an order and want to test the subscription service out.

While this is a shot across Amazon’s bow, it’s also a shot at Checkers Sixty60. Mr D fulfills orders for Pick n Pay and until now, Checkers Xtra Plus gave shopper free deliveries for orders of R350 or higher. Takealot More now offers that for Pick n Pay and free deliveries from Takealot itself which should prove mighty tempting for local shoppers.

There is one problem we need to point out here and that’s Takealot’s delivery promises. All too often have we placed an order and paid a premium for next-day or same-day delivery, only for that premium to be wasted because of delays in delivery. Takealot is going to have to guarantee that those who qualify for same-day delivery, and that pay for it, receive their items on the same day or folks will read them the riot act.

You can read more about Takealot More and start the seven-day free trial here.