- Google announced that applications are now open for its Startups Accelerator Africa: Black Founders program.
- It will focus on Black-owned startups in South Africa and other parts of the African continent.
- 15 South African startups will be selected, gaining access to cloud credits, one-on-one training, and networking opportunities.
Google has announced its latest initiative aimed at supporting startups on the African continent, with applications now open for the Startups Accelerator Africa: Black Founders program.
As the name would suggest, Google is looking for Black-owned startups in South Africa and other regions across the African continent to apply, with applications set to close soon on 14th October 2024.
Unpacking the criteria to be considered for the program, startups operating and headquartered in South Africa that are building solutions for the African or global market, and have demonstrated significant market fit and growth potential are eligible to apply for the fund, Google explained.
As expected, one of the other key eligibility criteria is for startups to also have at least one Black South African founder with relevant experience.
Other criteria include a “strong and driven team, a live product that utilises or has the potential to utilise AI, and a compatibility with Google products and potential for leveraging them to grow,” the tech giant added in a release shared with Hypertext.
Google noted that the hybrid programme will run from late 2024 until March 2025, and will see 15 Black South African-owned startups selected.
They will receive equity-free cash awards of up to $50 000 (~R865 000), along with cloud credit of $200 000 (R3.46 million), as well as one-on-one training, and networking with mentors to help address unique challenges faced by each startup.
“Startups in Africa are critical drivers of innovation, economic growth, and social progress. By investing in South African Black-owned startups, we are driving systemic change and promoting job creation and wealth generation for the future,” noted Folarin Aiyegbusi, head of Startup Ecosystem at Google Sub-Saharan Africa.
“I’m excited by Google’s investment and technical support to stimulate the SA tech ecosystem and would like to encourage eligible startups to apply so they can use this opportunity to grow their businesses and help create employment,” added Minister of Communications and Digital Technologies, Solly Malatsi, in praise of the recent efforts from Google locally.
To find out about the latest Google-back startup initiative, as well as apply before the 14th October 2024 deadline, head here.
