- Local retailers under the Massmart banner have previewed what they have planned for Black Friday this year.
- The retailers will begin running specials at varying points between 29th October and 1st December.
- Game, Makro, and Builders deals will be available both online and in-store, while Jumbo Cash & Carry deals will be in-store only.
Black Friday, which is technically set for 29th November this year, is no longer just one day of massive savings and deals as local retailers have looked to capitalise on the event by running promotions for the entire month.
This can make keeping track of what’s going on a little difficult for consumers, but all of the retailers under the Massmart banner have detailed which days over the coming weeks they plan to have both online and in-store deals running for local consumers aiming to take advantage.
To that end Makro, Game, Builders, and Jumbo Cash & Carry have shared their plans, with the retail group featuring sales and promotions at varying times between 29th October and 1st December.
In the case of Makro its, “customers can expect deals on 24-pack toilet rolls and 6-packs of long-life milk. Categories such as liquor, electronics and health & fitness equipment are expected to be a focus point; and customers can look forward to significant savings on home gym equipment and to 40% on the latest QLED TVs.”
As for Game it, “plans to offer exceptional value on essential groceries and selected homeware and electronics items. Customers can look forward to savings such as over 40% off on entry-level laptops, up to R2 000 off entry-level smartphones, up to 60% off selected sporting items, and up to 50% off cookware and luggage,” according to a release shared with Hypertext.
At Builders Black Friday discounts will, “include savings of between 20% and 70% on items such as water tanks, LED lights, ladders, security gates and air conditioning units.”
And as for Cash & Carry, “customers will benefit from discounts on products such as snacks, sweets, toiletries, basic groceries and liquor,” Massmart confirmed.
The group was also careful to point out that Game, Makro, and Builders deals will be available both online and in-store, while Jumbo Cash & Carry deals will be in-store only.
“Game, Makro, Builders, and Jumbo Cash & Carry are responding to clear customer demand for more authentic deals and extended shopping opportunities. In a year fraught with financial pressure, our Black Friday promotions will offer customers the opportunity to access deep discounts on a wide range of products that are relevant to their specific needs,” noted Andrew Stein, Massmart’s VP of Group Marketing.
The Black Friday calendar for each retailer over the coming weeks is as follows:
Game | 29th October to 11th November | 12th November to 25th November | 25th November to 2nd December | ||
Makro | 27th October to 3rd November | 4th November to 10th November | 11th November to 17th November | 18th November to 24th November | 25th November to 1st December |
Builders | 4th November to 10th November | 11th November to 17th November | 18th November to 24th November | 25th November to 1st December | |
Cash & Carry Food | 28th November to 1st December | ||||
Cash & Carry Liquor | 21st November to 1st December |