• Samsung is hosting a series of interactive activations for the Galaxy S25 series in 14 malls across South Africa.
• As part of the activations, it is making up to R100 000 in prizes available.
• Prizes are linked to an Audio Eraser challenge where visitors pit their own phones against the Galaxy S25 series.

Earlier this month, Samsung Mobile South Africa began its in-person campaign for the recently launched Galaxy S25 series.

Part of the campaign has been a number of interactive experiences at local shopping malls, and now Samsung is getting ready to test the capabilities of its new flagship phones against that of competitor devices, along with offering up some sizeable prizes.

Running until 16th May in 14 malls across South Africa’s major cities, the activations will see the AI-driven features of the new flagship lineup being showcased.

“At the activation stands, visitors will be treated to an exciting journey into the world of Galaxy AI. They’ll have the opportunity to explore the advanced features, colours and accessories of the Galaxy S25 Series while discovering how everyday tasks can be seamlessly enhanced,” highlighted Samsung in a release shared with Hypertext.

“In addition to exploring the new Galaxy S25, consumers will have the chance to win exciting prizes. Visitors who purchase a Galaxy S25 Series phone can collect their 45W Travel Adapter from the activation stands,” it added.

As for the prizes, those who visit a stand during this limited time period stand a chance to win their share of R100 000, as part of the Audio Eraser challenge.

From the participants who successfully complete the challenge, a draw will be conducted to get three winners. The first winner drawn will get R50 000, the second winner will get R30 000, and the third will receive R20 000, the smartphone maker confirmed.

“The Audio Eraser challenge invites visitors to pit their own phones against the Galaxy S25 Series the Audio Eraser challenge. Each participant will take a video using their own mobile device; edit the video by removing the background noise without the use of any third-party applications. They will then complete the exact same process using the Samsung Galaxy S25 device and upon completion, their device’s video will be compared with the Galaxy S25’s for the best-edited video,” the rules of the challenge unpack.

Should you be interested in the challenge and Samsung prizes, or simply want to check out the AI-powered features of the S25 series, Samsung will be hosting activations at the following shopping malls:

Gauteng

• Johannesburg – Fourways Mall, Clearwater, Cresta, and Eastgate;
• Tshwane – Kolonnade Shopping Centre, Brooklyn Mall, and Mall of Africa;

Western Cape

• Cape Town – V&A Waterfront, Tyger Valley;
• Somerset West – Somerset Mall;

KwaZulu-Natal

• Westville – The Pavillion;
• Pietermaritzburg – Liberty Midlands Mall.

You can read our review of the Galaxy S25 Ultra by clicking on the post embedded below.