• Instagram has officially announced the availability of Edits as video creation app.
• It is designed to work not only on Meta-owned platforms, but any platform.
• Edits is free to download on iOS and Android.

Back in January, when the US-related fate of TikTok and other apps owned by Chinese company ByteDance were still uncertain, Instgram decided to quickly announce a video creation app called Edits.

The app was designed to be a rival to CapCut, but at the time was not ready for the public. That changed this week, however, as Instagram has announced that Edits is freely available for users to download on iOS or Android.

Of interest too, is the fact that use of Edits and the content created with it, is not restricted to Meta-owned apps and platforms alone.

“Instagram exists to help people express their creativity and we want to build the best creative tools to help you do this, not just on Instagram or Facebook, but on any platform. This is only the first step on this journey, and we can’t wait to evolve and improve Edits with your feedback,” Instagram outlined in a blog post.

In terms of features and capabilities for Edits, Instagram has also noted the following:

• “Bring your full creation process into one place by keeping track of ideas, managing your projects, editing and exporting watermark-free without leaving the app.
• Create better videos with powerful tools, such as a high-quality camera, a frame-accurate timeline and effects, such as cutouts or AI-powered animation.
• Get insights to guide your content using an inspiration feed of reels with trending audio and performance signals that show you what’s working.”

The social media platform added that Edits is a work-in-progress, with user feedback being important, as well as more features set to be added to the mix in the coming weeks and months.

These top requested features include:

• “Key frames: Pinpoint exact moments for adjustments to your video’s timing, motion and effects.
• Modify: Quickly change the look and feel of your videos with AI effects, using a few simple prompts.
• Collaboration: Easily share drafts with friends, other creators or brands for feedback and creative builds.
• More options to express your creativity: Even more fonts, text animations, transitions, voice effects, filters and music options, including royalty-free.”

If you have an Instagram account, required for sign-in to Edits, you can now download the app on iOS and Android.