• Spotify Gen AI Ads can easily create scripts and voiceovers for ads for free.
• Spotify is also making it easier for advertisers to get their message out to the platform’s free users.
• The Spotify Ad Exchange can plug into The Trade Desk, Google Display & Video 360, and Magnite.

Spotify wants to make it as easy as possible for advertisers to use its platform so it’s introducing a tool that will not only generate voice overs for audio ads, but write the script as well.

The music streaming platform revealed a host of new tools for advertisers to play with on the platform but the Gen AI Ads feature is the more interesting here. Gen AI Ads are baked into the Spotify Ads Manager and can produce scripts and voice overs at no cost. The functionality is available in the US and Canada while the UK can expect it next.

Gen AI Ads are some what limited. As regards script generation, the most the AI can muster is 65 words which isn’t much but might be fine for a Spotify ad. There are a variety of voice models to choose from and advertisers have the ability to tweak pronunciation to their liking. Of course advertisers can just enlist one of Spotify’s production teams to write a script and record a voiceover.

As for getting these ads into the ears of listeners, Spotify launched the Spotify Ad Exchange this week.

“We call it SAX for short. For the first time, advertisers will be able to access Spotify’s engaged and logged-in users via real-time auction, with full addressability and measurement capabilities. Today, advertisers can plug into SAX via The Trade Desk, Google Display & Video 360, and Magnite, with Adform and Yahoo DSP coming soon,” the company announced.

For now, ad placements are limited to music with placement in podcasts coming later.

Spotify is looking to become a prime destination for advertisers by making it as easy as possible to run advertising and measure the success of campaigns. To that end, the company spoke with media agencies, media buyers, creative directors and even podcast publishers to determine their needs.

“Spotify Free users tune in to Spotify for two hours each day, making it an essential daily companion that gives brands the unique opportunity to connect with super-engaged fans in our positive environment. People feel good when they’re on Spotify. This is good for advertisers looking to build new connections or go deeper with their audience,” global head of advertising at Spotify, Lee Brown explained.

Hopefully with more advertisers taking advantage of the platform’s ease of use, Spotify can pay musicians a bit more money.