Mother’s Day is this week Sunday, and Uber Eats has announced the addition of a feature to its platform to coincide with the Day. Now the company is allowing local Uber Eats users to send food to other people.
Much like being able to hail a ride for others on the Uber app, this feature will allow users to send food to people who may be in need of it. Added to this is the ability to share a tracking link for the food delivery with the person it is intended for.
“Whether Eaters are looking to surprise their Mom with doughnuts or cakes for Mother’s Day or brighten their day with their favourite meal, sending food to loved ones couldn’t be easier. With Uber Eats shareable, real-time tracking system, the person on the other side of the order can watch as their order arrives, and be ready to accept it upon delivery,” explained the company in a press release sent to Hypertext.
While the firm is clearly aiming to use this new feature for special occasions, we think it could also prove helpful for more vulnerable South Africans, such as elderly people who are at risk of COVID-19 infection when shopping for essentials.
“We’re using our platform to help ensure families can still celebrate the moments that matter. That could be sending your mom’s favourite chocolates her way or even a pizza to brighten someone’s day. You can cover both using the Uber Eats app and selecting their house as the delivery address,” adds Ailyssa Pretorius, GM for Uber Eats South Africa.
The company also notes that it is making the process of sending, and receiving a special delivery possible anywhere Uber Eats is available, but there will be a phased approach to the rollout of the feature, so it will not be available to all users in the country right now.
If you’re looking for other platforms to assist with Mother’s Day on the horizon, check out our roundup here.