Google ads get visual

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On its AdWords blog, Google’s detailed a new feature for advertisements that show up in your search results. Obviously the feature is aimed at advertisers, but it could be of some use to browsers who rely on visual information.

Certain adverts will now have associated images displayed with them. In Google’s example, a hotel could have images of its rooms or the view, both aimed at enticing users to click on the ad. Google’s text-only adverts are known for being non-intrusive, so some might lament the addition of images to clutter up their search results screen. Thankfully, the company will be vetting images that advertisers submit – so there’s less risk of your browser turning into a platform for flashing banner adverts that have clashing colours and obnoxious images.

AdWords Blog

Christo van Gemert

Christo van Gemert

Eleven years ago Christo started writing about technology for one of South Africa's (then) leading computer magazines. His first review? A Samsung LCD monitor. Hey, it was hot news, back then. Nowadays he gets more excited about photography, cars, game consoles, and faster internet connections. He's sort of an Apple fan, but will take any opportunity to remind you about his Windows-powered home theatre PC and desire to own a vanilla Android tablet.   Currently uses: Apple 13-inch Macbook Pro with Retina Display, Apple iPhone 5, Microsoft Laser Mouse 6000, Audiofly AF78 Earphones, Xbox 360, Nikon D50.