Sony expands the E-mount Alpha range

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Sony’s Alpha 3500, a new E-mount mirrorless camera to replaces the A3000 (which has been the entry-level camera in the Sony range up until now) is coming to SA in April 2014.

Very little that has changed – it’s the same 20MP APS-C sized sensor with the lowest resolution electronic viewfinder and LCD screen of the entire Alpha range.

What is important for Sony, particularly in the South African market, is the price point. This mirrorless camera looks like a DSLR, something many local consumers are still keen on, and will hit the price point of just R3999. This puts the Sony Alpha 3500 in the same range as the coveted Nikon D3100 and Canon EOS 1100D.

The Sony Alpha 3500 will come with a new 18-50mm lens and at that 4k price point, we are keen to get a hands-on with it soon.