SABC’s 90% local content model may be adopted in other African countries

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The SABC’s decision to air 90% local content on all its radio stations and 80% on its TV stations, seems to have inspired other African public broadcasters to follow suit.

The public broadcaster’s decision has apparently been well received by other countries across the continent, according to board chairperson, Mbulaheni Maguvhe.

Maguvhe said the SABC has met with a number of key stakeholders, including public service broadcasters, to discuss the possibility of adopting the model.

“For us, this is something that is very great…the board has indicated that this strategies when we put them together, we wanted to make sure that we benefit the South African public, but now, when we’ve got this interest from other countries, it means the strategies…are now bearing a lot of fruit [sic],” SABC spokesperson, Kaizer Kganyago, said on Morning Live today.

“We are delighted that our positive efforts are recognised beyond the South African boarders and we strongly believe that if we can work together as African public service broadcasters, we can play a pivotal role in telling the positive African story to the rest of the world,” Maguvhe said in a statement.

“When we started this campaign, we had clear objectives to change the lives of South African artists and obviously to make an impact in Africa and the rest of the world. We are happier that the campaign that is spearheaded by our COO [Hlaudi Motsoeneng], has started yielding positive results in its early stages,” he added.

“The implementation [of the quotas] is what is attracting a lot of attention from all the people throughout the continent,” Kganyago added.

Motsoeneng will soon make an announcement as soon as these plans have been finalised where he will be addressing other public African broadcasters’ representatives in Mauritius.

[Source and image – SABC]