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Chrome releases update to crack down on sites that abuse notifications

Google has some plans for Chrome this year, many of which focus on improving user experience. One such plan is to make websites which bombard users with notifications far less irritating.

The Chrome update is called the “quieter permission UI” and is a part of Chrome 80 in a bid to ensure users are not severely interrupted as a result of pesky notifications.

“To protect notifications as a useful service for users, Chrome 80 will show, under certain conditions, a new, quieter notification permission UI that reduces the interruptiveness of notification permission requests,” explained Google in a blog post.

Once Chrome 80 releases, which is expected to be in the coming weeks and months, users will be able to opt-in for the new UI experience via their Settings menu, although considering that it will lessen the amount of irritating notifications that pop up while browsing the web, we can’t see many users opting out.

Should you be a user who routinely denies notification permission from websites visited, you’ll automatically have this feature enabled once live, Google notes.

A similar procedure will apply for websites with low notification permission acceptance, with their domains being automatically enrolled into the quieter prompts feature. “They will be automatically unenrolled once the user experience is improved,” adds Google.

As such it looks like the firm is incentivising better, less intrusive user experiences moving forward, and aiming to get websites to follow suit.

Whether they’ll be any push to this remains to be seen, but seeing as how Google dominates the internet, websites will likely have to fall in line.

The firm is also preparing further measures for later in the year.

“Later in 2020 we plan to enable additional enforcement against abusive websites using web notifications for ads, malware or deceptive purposes,” says PJ McLachlan, product manager at Google. “This enforcement will be described in detail in a future blog post,” he concludes.

[Image – Photo by Christian Wiediger on Unsplash]

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