Yesterday, the Premier League kicked off once again, as fan noise from FIFA 20 echoed in stadiums instead of the real thing. While it helped to quell some of the eeriness of an empty stadium, now the Premier League could be leveraging digital platform once again until the season ends.
This as Deadline reports that Amazon is looking into streaming matches for free in the UK. With matches regularly streaming live alongside actual games on Amazon Prime Video, the interactivity of Twitch is what the company is betting on this time around.
“We are extremely passionate about delivering the best experience for our customers whilst following guidelines to ensure the safety of our production team,” Alex Green, MD of Amazon Prime Video Sport Europe, tells the publication.
“Beyond this, we have made a number of additions that bring extra choice to our customers in how they watch, from full-crowd Stadium Atmosphere to streaming our Prime Video fixtures on leading streaming service, Twitch,” he adds.
To that end it is aiming to use Twitch as a means for fans to interact with one another, given the fact that meeting up at pubs, bars and other venues is not a possibility during quarantine.
If this little experiment proves successful, we could see Amazon push more live sports to services like Twitch, although we doubt it will be freely available, as is the case with this current Premier League plan.
For now, this is said to only be an offer for Twitch users in the UK, but hopefully there is talks to make it available here too, given the popularity of the League in South Africa.
Given the fact that MultiChoice has exclusive rights to air games, the chances for now are rather slim, but perhaps some innovative fans out there will make use of a VPN to get around that issue.
Oh, you also never heard that from us.