Digital training is on the rise, and increasing in the COVID-19 era

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By now you’re likely heard on several occasions that working from home or remote working is the new normal. It is also here to stay as the globe continues to fight the spread of COVID-19 and institute varying levels of lockdown or quarantine in countries all over the world.

As such, organisations need to look to embrace online services and solutions to give employees what they need, and according to local firm G&G Advocacy, digital training in particular has come into focus.

“As more organisations utilise technology to make learning and training more convenient for their employees, the shift from classroom to online is well on the rise,” explains the firm.

“Even before COVID-19 swept across the globe and forced organisations to work from home, some businesses started increasing their digital learning and training budgets to keep staff upskilled, engaged and motivated,” it adds.

Citing a World Economic Forum (WEF) report that looked at investment in digital training solutions in 2019, close to $18 billion was spent across the globe. This is only set to intensify, in G&G Advocacy’s view.

“Since the pandemic erupted, digital training has become even more crucial as organisations quickly realised the key benefits digital learning and training offers employees and stakeholders,” the firm points out.

Further highlighting why there is expected to be greater investment in digital training, G&G Advocacy identifies four contributing factors:

  • More flexibility – Employees can learn in their own time, at their own pace with tools they already have. 
  • Increased information retention – With learning moments presented interactively, learning is more fun and easier to remember than static workbooks and traditional testing strategies.
  • Less time – Digital learning means no travelling or all-day learning sessions, which are time-consuming, costly, demanding on staff, and which can, in the short term, reduce productivity.
  • Cost-effective – Digital learning cuts expenses linked to in-person learning and training such as printing of material, travelling and accommodation costs. Organisations can save money and enjoy the benefits of increased employee productivity ultimately resulting in higher profitability.”

It is the above factors which has led to G&G Advocacy developing its own solutions too.

“We have seen the increased demands for digital learning and training, and the G&G ADVC solution meets these needs,” notes Michael Gullan, co-founder and MD.

“Recognising that people are time-strapped, we’ve introduced learning moments, or Content Capsules, that can be digested in bite-sized experiences. This empowers employees and stakeholders to personalise their learning opportunities, to decide how much they want to learn at any particular time,” he adds.

Cognisant of the fact that access to internet services is still lacking in many parts of the world, South Africa included, the popularity and effectiveness of digital training and learning will continue even after the pandemic is over.

As such, businesses need to ensure that they are adequately prepared for this ever-changing environment.

[Image – Photo by Glenn Carstens-Peters on Unsplash]

Robin-Leigh Chetty

Robin-Leigh Chetty

When he's not reviewing the latest smartphones, Robin-Leigh is writing about everything tech-related from IoT and smart cities, to 5G and cloud computing. He's also a keen photographer and dabbles in console games.