The goal of any business is to inevitably turn a profit. As this venture pushes forward the link between profit and productivity becomes ever clearer.

Today, productivity is determined by a range of factors, many of which have become reliant on technology. How employees access data, where they access it from, how long it takes to send an email and so many other day-to-day activities determine how productive your business is, and many are underpinned by technology.

This ever evolving landscape in the realm of technology has raised many interesting questions that business owners have to answer every day. None is more important, however, than when is it the right time to adopt new technology.

Some will argue that the sooner one does the better, while others argue that patience is key.

No matter the timeline there is one inescapable fact – adopting new technology has several benefits for a business. However, rather importantly we might add, simply buying a fleet of new notebooks and investing in new software is not enough to bring about profits.

In order to fully unlock the potential new technology can bring – whether that’s hardware or software – businesses must invest in training. In the study Technology adoption, training and productivity performance authors Daniel Boothby, Anik Dufour and Jiamin Tang analysed how the introduction of new technology influences multifactor productivity.

The study found that businesses that adopt advanced technologies are more productive than those that don’t. However, businesses that also invest in strategic training are even more productive than those who simply adopt the technology, but don’t invest in training.

There is another side to this, however – the human element.

Research has shown that promoting wellness in the workplace optimises an employee’s potential for engagement at work. This highlights the importance of not only company culture, but consistent and regular training as well. When employees can focus on the task at hand and not be affected by power cuts, system faults and other interruptions, productivity can potentially reach new heights.

The right time to invest in new technology then, is when you feel that your business could use a productivity boost. Analyse workflows from the moment an employee logs on until they log off to see whether a hardware or software upgrade could help.

With that in mind, the ASUS ExpertBook range of notebooks is designed to withstand the cutting edge demands of your business. Designed to be as lightweight as possible while still featuring an all-day battery life, ExpertBooks will rise to any challenge you have.

Sporting the latest in Intel processor technology as well as high-speed storage ASUS has packed its ExpertBook range with a host of features that make your business better.

Start investing in productivity and your business’ profitability today. Upgrade to an ASUS ExpertBook at the ASUS South Africa online store today.