• Dell Technologies is the latest tech company to begin mass job cuts.
• It is reported that it will seek to eliminate five percent of its workforce or 6 650 jobs.
• Like other tech companies bracing themselves against plummeting consumer demand, Dell cites the reason for the firings as a cost-cutting measure.

Emerging from a ruinous 2022 when it comes to layoffs across the tech industry, 2023 has proven that the job slashing is only set to continue.

The latest tech powerhouse to cull jobs is Dell Technologies, which is eliminating about five percent of its global workforce, according to a report from Bloomberg.

This translates to 6 650 jobs cut as plummeting demand for PCs hurt the company’s latest outlook. Q4 2022 saw a massive decline in PC shipments compared to the same quarter the year previous and it is forecast that the coming quarters will see the same trend.

According to co-chief operating officer Jeff Clarke, Dell is experiencing market conditions that “continue to erode with an uncertain future.” Thus, layoffs, hiring pauses and limits on travel have been called as cost-cutting measures.

We have seen this story before. Many times, in fact.

Since the closing months of 2022, tech giants like Amazon, Meta, Twitter, Microsoft and others have all announced staff cuts leading to nearly 200 000 tech workers laid off across the industry.

Most cite the same concern over the dimming market and the need to cut costs. It seems likely that more companies will call for mass firings as the tech winter only gets colder.

Consumers and corporates the world over are spending less due to high inflation and rising interest rates, and the tech world braces itself as whispers of recession are carried by the brisk air.

[Image – Dries Augustyns on Unsplash]