• HP has detailed new plans for its Amplify Impact program as it pushes for greater sustainability efforts from partners.
• The company has an ambitious goal of enrolling at least 50 percent of Amplify partners in Amplify Impact by 2025.
• Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power Services.

This week HP held the latest iteration of its Amplify Partner Conference, with the company once again placing an emphasis on sustainability both within its own organisation, and its partners.

Regarding the latter, HP announced new initiatives aimed at bringing more partners onboard to the Amplify Impact program, as well as rewards for those partners that display an appetite for sustainability.

“To help spur the company’s ambitious goal of enrolling at least 50 percent of Amplify partners in Amplify Impact by 2025, HP today announced a new way for participating partners to leverage Amplify Impact participation towards eligibility status,” the company explained in a press release.

“Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services,” it added.

Along with rewarding participation, HP is adding two new elements in the Amplify program – More for More benefit and compensation program, and Fast Lane joint demand generation process.

“Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners. The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turn-around time and overall experience for eligible partners,” the company continued.

Both the More for More and Fast Lane elements will be deployed in the Amplify partner program in HP’s new fiscal year, starting 1st November 2023, it confirmed.

Lastly, more product portfolios are being added to the mix for Amplify. To that end Amplify for All will integrate Poly, Teradici and HyperX into the program.