• Last week a new iStore was opened at Eastgate Mall in Johannesburg.
• This new location is unique as it is the first Apple Premium Partner (APP) store in Africa.
• Along with the usual range of products, after sales service, and training, this iStore also caters to small businesses.

Last week a new iStore was unveiled and opened to the public at Eastgate Mall in Johannesburg.

While the new location will serve as a point of contact for South Africans interested in purchasing Apple products, it is also unique in that it is the first Apple Premium Partner (APP) store on the African continent.

According to iStore, this means that it will add a number of new offerings to customers, with those in the small business space in particular gaining access to products, tools, and services.

“This Apple Premium Partner concept store will also offer customers an interactive experience, a full assortment of Apple’s innovative products and ecosystem on display, training workshops with professionally trained Apple experts and a world-class Apple experience for Small and Medium Business (SMB) customers,” explained iStore in a press release sent to Hypertext.

“First of its kind on the African continent, at iStore Eastgate, customer experience and customer care is our number one priority. It is the ultimate destination to get the full Apple experience, complemented by iStore’s unique benefits and services like iCare warranty range, Vodacom, MTN and Telkom cellular contract upgrades, trade-in and many more,” added Chris Dodd, iStore CEO.

Looking closer at the small business focus of the store, customers in this segment, can get assistance with their growth through training, tech support, and more affordable ways to purchase Apple products. The latter is through preferential pricing, monthly payments, and a range of trade-in options. 

Lastly, iStore has detailed the following opening specials that are currently on the go:

• “MacBook Air 256GB with M1 R15 999, save R1000.
• R1000 iStore Gift voucher with the purchase of any iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max, applicable to cash purchases or cellular contract upgrades.
• AirPods (2nd generation) with Charging Case R1999, save R900.
• 10% off the Moov accessory range.”

[Images – Provided]