• Samsung South Africa adds a new option for local consumers to buy products on its site thanks to a partnership with Float.
• It allows consumers to split online purchases into interest-free and fee-free monthly instalments.
• Instalments of up to six months are available via Float.

Samsung recently announced a partnership with Float, a Buy Now Pay Later (BNPL) platform that allows people shopping online to split payments over interest-free and fee-free instalments.

The partnership specifically applies to the Samsung South Africa website, where consumers are able to purchase electronics, hardware, and other devices from the company. The Float option is added to traditional debit/credit card (VISA or Mastercard), MobiCred, and SiD Secure EFT options that are available at checkout.

“With Float’s new instalment payment technology, Samsung customers can enjoy their purchases today and use the available limit on their credit card to pay in bite-size instalments of up to 6-months, without ever needing to take on new credit,” the company explains in a press release sent to Hypertext.

“As a customer-centric company, we are always looking for solutions that respond to our customers’ evolving needs. This partnership with Float allows us the opportunity to provide South African consumers with a simple and absolute shopping experience on their terms,” adds Astrud Meintjes, head of ecommerce at Samsung South Africa.

There is no mention of how long this partnership will be in place, but given how Samsung is emphasising the ability for consumers to make more budget friendly purchases as other costs of living rise locally, it will likely be set for the foreseeable future.

“Our partnership with the iconic Samsung brand is a significant milestone in our mission to help make exceptional products and services more accessible to South African consumers. Float’s innovative instalment payment technology is designed to provide some much-needed relief to a consumer under pressure, by helping them to use their existing credit in the smartest way possible. It also gives Samsung the tools to increase their conversions and basket sizes,” points out Alex Forsyth-Thompson, CEO of Float.