• Elon Musk’s rebrand of Twitter continues, as now the platform’s official communication handles are being replaced by versions of @X.
• If you try to search for @Twitter on the platform, it no longer exists.
• The @x handle was reportedly purchased from another Twitter user who created it earlier.

“Look on my Works, ye Mighty, and despair!” Yes, we’re quoting Shelley’s Ozymandias as it is a fitting summation of how Twitter’s current X rebrand is going.

After confirming the long standing social media platform’s name change at the beginning of this week, along with outlining a desire to turn it into the WeChat of the West, now Twitter’s official handles for communications with users and developers are changing too.

To that end, the @Twitter handle is no more, now replaced by @X. If you search for @Twitter on the platform, all results return the newly rebranded versions of the handles, such as XSports and XCreators.

The same goes for the platform’s paid subscription service, which has changed from Twitter Blue to XBlue. Whether all of this will stick, however, remains to be seen, as we have already seen Musk change the look of the logo that a follower gifted him to use at the weekend.

Perhaps most interesting is how Twitter got its hands on the @X handle. This as it already belonged to a user named Gene X Hwang, who tweeted out “Alls well that ends well” as his handle changed to @12345678998765.

If replies on X are to be believed, the social media platform may have paid in order to get the handle. While a precise figure has not been disclosed, Hwang did reply to questions on the platform on whether the handle was “stolen” from him by Musk, to which he said he was paid.

While the change from Twitter to X still presents a quagmire for Elon Musk and CEO Linda Yaccarino, especially when it comes to how many other companies have trademarks for X in the United States, it looks like the company formerly known as Twitter is pushing ahead with this rebrand, regardless of the costs or issues it presents.

[Image – Photo by Alexander Shatov on Unsplash]