Apple increasing prices across its subscription services

  • Apple has detailed a range of price increases for many of its subscription services.
  • The most notable sees its streaming platform, Apple TV+, rise from $6.99 per month to $9.99 per month.
  • The price changes take immediate effect for new subscribers, but only 29 days from today for those already subscribed.

In recent months we have seen a number of subscription services and streaming platforms announce pricing increases, with the likes of Spotify and Netflix having done so for specific regions. Now it is the turn of Apple, which too has revealed price increases for several of its subscription services including Apple TV+, Apple Arcade, and Apple One.

MacRumors was one of the first sites to spot the changes, with the most notable increase affecting Apple TV+. This as the service previously cost $6.99 per month and has since increased to $9.99 per month.

It is important to point out at this point that the changes are for the US alone for now, but there is the possibility that other parts of the world could see similar increases in the near future. Here, Apple spokesperson Bernadette Simpao told The Verge that the increases will happen in, “select international markets,” but did not detail which ones at the time of writing.

Currently, the increases across the different services in the US are as follows:

  • Apple Arcade – $4.99 per month to $6.99 per month,
  • Apple News+ – $9.99 per month to $12.99 per month,
  • Apple One Individual – $16.95 per month to $19.95 per month,
  • Apple One Family – $22.95 per month to $25.95 per month,
  • Apple One Premier – $32.95 per month to $37.95 per month.

As for when these changes will come into effect, for new subscribers the price increases are immediate, while those currently subscribed will only be billed according to the new prices 29 days from now.

The reason why the increases are happening are fairly simple, as Apple says it requires more revenue in order to continue to fund the creation of its original shows.

“We are focused on producing the best possible experiences for our customers by adding high-quality content and innovative features to our services,” the company shared in a statement to MacGeneration.

If it means more shows like Ted Lasso, Foundation, and Silo, at least when it comes to Apple TV+, subscribers may be willing to put up with the increase.


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