• HP has announced a significant update to its Amplify Program, with the launch of HP Amplify for All.
• The new initiative places all the company’s solutions and services including Poly, Teradici, and HyperX into the HP Amplify Program.
• HP Amplify for All is set to go live on 1st November 2023.

Those operating in the channel should take note of the latest announcement out of HP, with the company launching its HP Amplify for All program.

Amplify has been an offering from HP for some time now, but this evolution integrates all HP solutions and services including Poly, Teradici, and HyperX into the HP Amplify Program, offering one unified global platform for partner engagement, according to the company.

This evolved offering is set to go live in the countries where HP has existing channel operations on 1st November, with the company also extending it to distribution partners.

“With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level,” it highlighted in a press release sent to Hypertext.

“By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics,” added Kobi Elbaz, SVP and GM for the HP Global Channel Organization.

Along with the integration of products and services, the company outlined some other offerings that are on the horizon. To that end, it previewed Growth Plays, a new program element to be rolled out across Commercial and Distribution Partners in May of next year.

According to HP, the new program, optimised for Distribution Partners, removes complexity and makes it easier for distributors to take advantage of its many benefits to better engage with customers.

“Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” noted Elbaz.

“Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business,” he concluded.