• AWS has debuted its new enterprise-focused digital assistant, Amazon Q, at its re:Invent 2023 conference.
• The assistant is generative AI-powered and can assist developers with building, troubleshooting, and optimising products within the AWS environment.
• Amazon Q also boasts Business Expert features, allowing you to connect it to over 40 platforms/environments.

The second day of re:Invent 2023, Amazon Web Services’ (AWS) annual conference wasted little time in setting the agenda when it comes to generative AI and how it is a key focus for the hyperscaler and its customers moving forward.

To that end, AWS debuted Amazon Q, which is billed as a generative AI-powered assistant that can help developers build, optimise, and troubleshoot for the company’s cloud-based environment.

“Amazon Q can help you get fast, relevant answers to pressing questions, solve problems, generate content, and take actions using the data and expertise found in your company’s information repositories, code, and enterprise systems,” the reads the landing page for the newly announced AWS offering.

“When you chat with Amazon Q, it provides immediate, relevant information and advice to help streamline tasks, speed decision-making, and help spark creativity and innovation at work,” it continues.

AWS is also framing the newly launched solution as a “business expert”. Especially your business, as it can be connected to more than 40 built-in connectors for common enterprise-focused platforms like Slack, Salesforce, Microsoft 365 and others.

Here, business users like marketers, project managers, and sales representatives, can engage in tailored conversations pertinent to their business, along with being able to solve problems, generate content, and take actions all within the context of the specific business environment.

It can also be used to streamline common tasks like summarise long documents, generate drafts of emails or articles, conduct research on topics, do comparative analysis, and more, according to the hyperscaler.

“Amazon Q is aware of which systems they can access, so they can ask detailed, nuanced questions and get tailored results that include only information they are authorized to see,” AWS adds crucially from a security perspective.

Having seen some of the capabilities of Amazon Q in action, it’s clear that AWS has designed it to do a lot of the heavy lifting within an organisation, which could be of real benefit for those operating in a lean SME or organisation where administrative tasks are hampering efficiency.

Amazon Q is available to AWS customers in preview from today, but no word has been mentioned as to when it would be generally available at the time of writing.