• Amazon Web Services (AWS) has launched a new service called Deadline Cloud.
• It allows customers to set up, deploy, and scale up graphics and visual effects rendering within the AWS cloud infrastructure.
• The new solution is specifically aimed at customers and companies in the entertainment and media space.

This week Amazon Web Services (AWS) announced a new fully managed service called Deadline Cloud.

While the name does not make it abundantly clear, this new solution allows AWS customers to set up, deploy, and scale up bandwidth for graphics and visual effects rendering within the hyperscaler’s cloud infrastructure.

“With Deadline Cloud, customers creating computer graphics, visual effects (VFX), or innovating their pipelines to incorporate artificial intelligence-generated (AI-generated) visuals can build a cloud-based render farm—aggregated compute—that scales from zero to thousands of compute instances for peak demand, without needing to manage their own infrastructure,” AWS explained regarding the new service’s capabilities.

“Customers can use built-in customization tools and integrations with digital content creation (DCC) software, such as Autodesk Arnold, Autodesk Maya, Foundry Nuke, and SideFX Houdini, to tailor their render pipelines for specific projects and directly render from preferred tools for use in design, modeling, animation, visual effects, and more,” it added.

As such, this is an offering that will not be aimed at content creators, but rather larger outfits like animation studios and game developers. In fact, any companies that specialise in fields were large-scale computer generated work is involved is where AWS wants Deadline Cloud to fit in.

“Customers in industries like media and entertainment, architecture, and engineering can transform their content-rendering pipelines for projects spanning films, television shows, commercials, games, industrial design, and more—without upfront investments or ongoing costs between projects,” it outlined.

If you’re a South African company aiming to test out and potentially leverage the capabilities of Deadline Cloud, you’ll to wait for it to become available in this region. This as it is generally available today in the US East, US West, Asia Pacific, and Europe for now.

[Image – Photo by Sebastian Svenson on Unsplash]