- Clickatell today announced the launch of the world’s first Chat Commerce Platform-as-a-Service (CCPaaS).
- It delivers full, authenticated commerce experiences across a range of mobile messaging environments.
- CCPaaS supports chat commerce on WhatsApp, Apple Messages, SMS and USSD.
In recent months chat commerce enabler Clickatell has made a flurry of announcements, namely assisting organisations to bring chat commerce and payment services to customers’ clients. Now Clickatell has announced Chat Commerce Platform-as-a-Service (CCPaaS), dubbing it a world first.
The company explains that this platform enables businesses to connect, interact, and transact with their customers on the messaging platforms they already use. To that end, it delivers full, authenticated commerce experiences within the most widely adopted mobile messaging environments, such as WhatsApp, Apple Messages, SMS, and USSD.
“CCPaaS is the first SaaS solution to provide secure payment processing by integrating with leading payment gateways, allowing businesses to efficiently process transactions within the chat interface,” Clickatell notes in a press release sent to Hypertext.
“With card tokenization, consumers can securely pay via a link in any messaging channel, leading to a Clickatell-hosted checkout that tokenizes the user’s payment information and saves it for future use — making subsequent purchases streamlined for the consumer with ‘one tap pay.’ The platform is PCI-DSS, ISO27001 and SOC2 compliant, ensuring the highest security standards for data protection and privacy,” it explains.
Looking a bit more closely at the offering, it is broken down into three packages:
- Clickatell Connect – The Communication Package,
- Clickatell Interact – The Engagement Package,
- Clickatell Transact – The Commerce Package.
Each package adds on the previous one, allowing customers to select which works best for their environment, as well as offering the opportunity to evolve what they wish to do in terms of chat commerce functionality and service to customers.
“The launch of Clickatell’s Chat Commerce Platform as a Service marks a significant milestone in our company’s mission to revolutionize customer engagement and facilitate frictionless commerce within messaging apps. We run our lives within messaging apps; whether arranging a lunch with a friend or scheduling a school drop-off, messaging is convenient and simple,” added said Pieter de Villiers, CEO and co-founder at Clickatell
As for some of the other features on offer from CCPaaS, Clickatell highlights the following:
- “Customisable chatbots: Capabilities to develop and deploy chatbots to automate conversations, handle customer inquiries and drive sales.
- Live agent chat: Smooth escalation from chatbots to live agents, enabling brands to offer personalised and efficient customer support when needed. Live agents can access conversation history and customer information for a seamless transition and enhanced customer experience.
- Real-time analytics and reporting: Access to valuable insights into customer behaviour, chatbot performance and transaction data, enabling data-driven decisions and optimisation of chat commerce strategies.
- Easy integration with existing systems: A point and click embedded solution for seamless integration with CRM, ERP and other business systems. The platform comes pre-integrated with popular solutions like Shopify, Zendesk and Salesforce, ensuring a faster time to market for businesses.
- Embedded payments: Embedding payments into chat allows brands to engage in transactional commerce as easy as a reply to pay. The feature comes with a secure link, hosted order pages, check out with Order Management integrations and a rich user experience in available channels.”
To find out more about the newly announced CCPaaS from Clickatell, head here.
[Image – Photo by Jason Leung on Unsplash]
