The annual Webby awards ceremony is a rather big deal for those who make a living out of creating content to be consumed on the internet, so when South Africa got its first nominee, it had everybody excited.

Johannesburg-based advertising agency Ireland/Davenport launched a campaign for The Salvation Army last year, playing off of the blue/gold dress concept to highlight domestic abuse.

Voting for the People’s Voice Award has already opened on 5 April, and you only have until 8am tomorrow to cast your vote and hopefully push Ireland/Davenport to bring home South Africa’s first Webby award.

“Ireland/Davenport’s timely hijacking of a silly meme for a cause that has global resonance was covered by more than 1 300 media outlets around the world, including TIME, CNN, Fox News, the Telegraph, the Boston Globe, Washington Post, and The Guardian. It resulted in over 640 million media impressions, more than 1.3 million social media engagements and ultimately had an estimated reach of an incredible 5.3 billion,” the company said in a media release.

But the company has some rather stiff competition ahead, which is why every South African needs to vote. Two of the nominees are major Hollywood products, in the form of Orange is the New Black’s social media campaign for its third season, and the online campaign for the film Straight Outta Compton.

So get out there and start clicking!

Oh and out of interest, The Daily Show with Trevor Noah’s Google Search Campaign has also been nominated for an award in the ‘Best Use of Data Driven Media’ category.