Seinfeld LEGO set references famous George Costanza underwear photo

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LEGO has announced a new set in the form of 21328: Seinfeld. As you may have guessed by the name this is based on the sitcom Seinfeld which, while being about nothing, is considered one of the best shows ever made. This LEGO set is packed with references and Easter Eggs, but our favourite is one based on George Costanza.

On the far right wall of this set there’s a 2X2 tile piece with a sticker on it meant to represent a photo. That photo is the famous one of George Costanza in his underwear, as captured by Kramer in the season eight episode The Package.

See the header image above. We had to zoom right in on a high quality press release picture of the set as there isn’t a clear image of the sticker released by LEGO themselves.

Compare that to the scenes in the show and it’s a pretty good match.

Other references in the set based on Jerry’s apartment includes Superman, a picture of show co-creator Larry David, a website of in-universe fictional company Vandelay Industries and more. Easter Eggs like these are popular for sets based on TV shows with the one for Friends equally packed with references.

These references aside what can we expect from the set? Again, like the Friends one, this is an apartment but one based on a TV set that has no roof, a missing wall and stage lights.

There are 1 326 pieces and five minifigures. Jerry Seinfeld, Cosmo Kramer, Elaine Benes, George Costanza and recurring character Newman are all here. Interestingly Newman is played by Wayne Knight, who also portrayed Nedry in Jurassic Park. Knight, as Nedry, also appears in the LEGO set 75936: Jurassic Park: T. rex Rampage.

21328: Seinfeld costs $79.99 / CA$109.99 / AU$129.99 / €79.99 / £69.99 depending on where you live. Here in South Africa pricing is usually closer to that in the UK. At the rime of writing £69.99 converts to around R1 380. We’d recommend keeping aside a minimum of R1 500 for this set, as we estimate it will likely cost that or closer to R2 000.

This set will be available for LEGO VIPs on 21st July. Unfortunately for South Africa, and many other countries, there is no VIP programme so we will have to wait for the general public release on 1st August.

When assembled the set measures in at 32 X 18 X 13 centimetres (width X depth X height) which makes up the apartment. There’s also a little side build of a stage where you can place Seinfeld for the stand up segment shown throughout the series.

Clinton Matos

Clinton Matos

Clinton has been a programmer, engineering student, project manager, asset controller and even a farrier. Now he handles the maker side of


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