There is an exciting new offering from digital solutions purveyor Zoho that launched this week and if you’re trying to unify your various marketing campaigns, it’s worth a look.

The solution is called Zoho Marketing Plus and in short, it allows businesses to unify their marketing campaigns so they are visible from one pane of glass. That sounds rather simple, but the functionality on offer here is enterprise grade.

Zoho Marketing Plus draws from the vast library of applications and solutions Zoho has built over the years while also adding some new features. For example, PageSense which is a part of Marketing Plus, can give you deep insight into how visitors navigate your website.

Heat maps can be generated to tell you where folks click and even where users abandon forms. This insight can then be used to adapt and fix problems before they become costly.

Zoho Marketing Plus also includes features such as Webinar and Backstage which can be used to host events online or even broadcast in-person events to attendees who may not be able to attend.

All of this is designed to make the job of managing, automating and evaluating marketing campaigns easier.

“If you look at what a lot of businesses and agencies are doing, many use spreadsheets to keep track of what marketing needs to be done. They still need to log into social media to schedule posts, then into their mass email service and so on. With Zoho Marketing Plus you can have a complete overview of a project and all the marketing that is going out,” regional manager for Zoho in Africa, Andrew Bourne told Hypertext.

What got us excited about this offer though is how well priced it is. With prices set at R450 ex. VAT or R375 ex. VAT per month if you pay for 12 months up front, this is a powerful tool for not that much money. There’s even a 30-day trial so you can test it out before you spend money.

“Zoho has always been geared toward helping the one person business and the enterprise. We build enterprise software but we don’t forget about the small business. With Zoho One we priced the product in a way that it was affordable for the one-person business,” explains Bourne noting that the same approach was taken for Zoho Marketing Plus.

This means that Zoho Marketing Plus – and Zoho products in general – can scale with your business. Should more users be needed, these can be easily added for a fee.

Beyond that, Zoho Flow allows for integration with other applications so Zoho Marketing Plus can be adapted to fit your needs. Should you need customisation, Zoho can do that as well.

Whether you’re a small business looking to improve your marketing strategy or an enterprise looking to maximise your gains, it may be worth tapping up Zoho and seeing how it can help you.

For more information on Zoho Marketing Plus, head to this URL.