- Nokia has revealed an entire rebrand of its company at MWC 23, including a new logo.
- It is the first time it has done so in 60 years, as it looks to go for a design that is more modern.
- For now it is unclear how the rebrand affects Nokia Mobile devices, which are made by HMD Global.
When it comes to iconic brands and logos, few are on par with Nokia, as its typeface and deep blue colourway have been synonymous with the company for several decades. That, however, has changed, as Nokia chose to reveal an entire rebrand on the eve of Mobile World Congress 2023 (MWC 23) yesterday.
It marks the first time that the company has done such an extensive rebrand in quite some time, with the logo remain unchanged until now for 60 years.
While it is unclear whether a rebrand was truly necessary, in recent years, Nokia’s telecommunications and mobile devices businesses have separated, with the latter now made by HMD Global. As such, this new approach may be a way at more clearly defining its telecoms business and focus moving forward.
“Today is another milestone. We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a B2B technology innovation leader pioneering the future where networks meet cloud,” explained CEO Pekka Lundmark in a blog post.
“Our new visual identity captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation.We built on the heritage of the previous logo, but made it feel more contemporary and digital, to reflect our current identity,” he added.
What this means for the aforementioned Nokia Mobile devices remains unknown for now. In the interim it looks like the old design will remain, especially as HMD debuted three new phones at MWC over the weekend too, all baring the previous iteration of branding.
“The brand was launched today at MWC Barcelona and it is now being rolled out across our sites and assets. The website has a new look and feel already – as you can see – and Nokia sites will begin transforming soon,” noted Lundmark.
“But this isn’t just about what we look like. It’s about our strength in networking, innovation, collaborative partnerships and technology leadership. It’s about our value propositions in current and prospective markets,” he concluded.