Facebook users just can’t get enough of video posts, according to the social network, which has released some stats on the number of videos uploaded to the site and viewing numbers for 2014.
According to the company, changes made to the way videos are handled in news feeds and so on around the middle of the year paid off: there was a 50% growth in video traffic from May to July.
From June, views grew to over one billion per day and 65% of users globally watch at least one video every day, with a large number accessing video on their mobiles.
Perhaps one of the reasons behind the success of most Facebook videos is that they’re often short and get their point across quickly in a world where people simply don’t have the patience and attention span to consume content for too long while they’re getting along with their day. Official advice from the company is that the first three seconds of a video are critical to capturing interest – although beyond that longer videos do tend to do well.
An example of short videos is this one created and posted by US singer Taylor Swift for her millions of fans on the site.
Posting is equally as popular, the number of videos posted on Facebook per person has grown by 75% globally and 94% in the US.
“Expressing ideas through film is a core aspect of how creative people love to bring ideas to life. With the explosive growth of video on Facebook, it is exciting to see News Feed become the centre of discovery for this work. We are only just starting to unlock the potential of sight, sound and motion in a feed-driven world,” said Mark D’Arcy, chief creative offer at Facebook Creative Shop.
Facebook said these provides the perfect opportunity for creators and brands to effectively engage with their audiences and had some tips to share with on how to take advantage of video. “Whether you’re a journalist in the field or a public figure sharing a part of your life, post raw videos that are compelling, shareable, clips that no one else will have.”
“Shorter, timely video content tends to do well in News Feed. Keep in mind that auto-play videos play silently in News Feed until someone taps to hear sound, so videos that catch people’s attention even without sound often find success.”
[Source and image – Facebook]