We sure saw a lot of Starfield ads this weekend

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News about Starfield is like busses. We waited a long time for it and now it’s all arrived at once. Post E3 wrapping up last week we’ve seen a lot of Starfield popping up in our feeds by way of an advert. 

This past weekend a Twitter ad for Starfield did the rounds that has, at the time of writing, racked up more than four million views. That’s not too surprising when you consider that the E3 teaser the advert is based on has 8.8 million views right now. 

That being said we saw Starfield pop up at least once every single time we frequented Twitter in the past few days. Maybe it’s a testament to our tailored feeds on Twitter, the amount of money being spent by Microsoft / Bethesda on advertising, or the Baader–Meinhof phenomenon, but we cannot escape this ad. 

Looking at the replies and we thought for sure we’d see complaints similar to those for Raid: Shadow Legends and knowledge, but problems people have extend beyond just seeing the advert. 

Bethesda’s reputation is not in a good place right now. After the paid mod controversy, the Fallout 4 collector’s edition controversy and the Fallout 76… everything controversy the company was not in the best light when it came to public relations. 

This is mentioned by commenters as well as the buyout from Microsoft that will see future Bethesda games – Starfield included – as exclusives for Xbox and PC. 

We’re sure that, once some of these blow over and people see the advert some more, we’ll also circle back to “Twitter please stop showing me this”. 

We’re also unsure why such constant advertising is being done now, with Starfield planned for release more than a year from now in November 2022. 

Oh and at some point we really wanted to work in a 2001: A Space Odyssey joke and write “my god, it’s full of star[field adverts]” but the SEO plugin didn’t like that so here it is as a faux addendum. Couldn’t let a line like that stay in the drafts. 

Clinton Matos

Clinton Matos

Clinton has been a programmer, engineering student, project manager, asset controller and even a farrier. Now he handles the maker side of htxt.africa.