This week we have seen a number of technology companies show their support for the Ukraine by restricting or limiting access to services in Russia. It is part of a larger plan to metaphorically suffocate Russia and get it to halt its invasion of the Ukraine.

The latest company to take action is Amazon Web Services, with AWS announcing a slight change to its policy this week that will see no new customers onboarded in Russia and Belarus.

“Given the ongoing situation in Russia and Ukraine, we’ve taken additional actions in the region. We’ve suspended shipment of retail products to customers based in Russia and Belarus, and we will no longer be accepting new Russia and Belarus-based AWS customers and Amazon third-party sellers,” AWS outlined in a press statement.

“We are also suspending access to Prime Video for customers based in Russia, and we will no longer be taking orders for New World, which is the only video game we sell directly in Russia,” it added.

As the company points out, this announcement does not change much in how AWS has dealt with Russia prior to the invasion, with no physical presence in the country.

“As a reminder, unlike some other U.S. technology providers, Amazon and AWS have no data centers, infrastructure, or offices in Russia, and we have a long-standing policy of not doing business with the Russian government,” AWS explained.

With more big tech firms distancing themselves from Russia, it remains to be seen whether these tactics will have the desired result.

If it indeed a game of chicken, it looks like Russia is willing to cut Europe off from oil as a countermeasure. Either way, it appears as if more companies will need to exit the region in order for Russia to feel the pinch.