Sport is becoming more and more about data and how it can be used to improve the performance of athletes in the professional era. Nike, arguably the largest sporting equipment manufacturer in the world, has a vested interest in making the best equipment for its army of athletes.

How does Nike make its products better? Well they use two things we have a major crush on here at htxt.africa, science and data and have a video to show you just how awesome their 30 000 fps high-speed cameras are (eat your heart out iPhone 6).

http://youtu.be/g8QIYfWsYDg

(If you’re a fan of fitness technology I recently sat down with the guys at Fitness Magazine South Africa to chat about technology in fitness and how companies like Nike and Apple are pushing both industries forward.)